#DLDay: How to Enhance Your Skills

#DigitalLearningDay is here. Let's use this as a chance to enhance the skills that all businesses need, no matter your size or expertise.

According to a study conducted by IBM, a company gains $30 worth of productivity for every $1 spent on online learning. In regards to digital learning, companies are seeing the benefits not just in terms of return on investment (ROI) but also in their employees themselves. According to the Research Institute of America, eLearning can increase retention rates for companies by 60%.

How does digital learning enhance employee productivity? Just as we have seen in the last two years, unlike traditional forms of training, digital learning lets employees determine the time and place where they want to learn. Online courses allow workers to no longer have to be confined to a traditional classroom and instead easily squeeze in an hour or however long of digital learning whenever/wherever they want. Ultimately employees can be more productive and inspired when they are able to choose when and where they want to train.

In addition, employees can pause or review digital learning materials which allows for better understanding. Digital learning can also incorporate different mediums like video, audio, text, interactive graphics and quizzes that allow for individuals with different learning styles to be more successful in retaining the materials. 

Not one person is the same and while team building workshops still hold value in their social connection, tailoring courses for an employee's level and interest creates a more valuable learning experience.

This flexibility of digital learning also translates into more efficiency. According to a 2002 report by Dow Chemical, online learning requires 40-60% less employee time than traditional training. That means digital learning allows companies to reduce the amount of time needed for its employees to complete the training by nearly half. 

At Vividmark, we believe that learning is whatever inspires you to do better and that excites you to educate yourself more. Here are the various tools we use to enhance creativity and productivity:

Classes: 

• Master Class

• Udemy

• Stream a Podcast 

• Hubspot Academy

• Social Media Examiner

Digital Learning Tools: 

• Google Analytics Podcast:

• Level The Playing Field – How search engines level the playing field

• Podcasts

  • Brainfluence

  • Everyone Hates Marketers

  • Hidden Brain

  • How I Built This with Guy Raz

  • How to Be a Better Human

  • Sounds Like a Cult

  • The Futur Podcast with Chris Do

  • The Happiness Lab

  • This Old Marketing

Digital Learning Guide:

• Applying Google Analytics: It is free and helps understand the basics - and more complex - data points of your audience. 

• Content Generation: How to leverage your content is important because if we are just generate to generate...not only we don't understand what works and what doesn't but we are probably not giving our audience what they want/need.

• Video/Photography Tips with your Phone: You don't need a high end camera to catch engaging footage. 

• Google Adwords: Ready to dive in? Already an Analytics fan? Creating search campaigns ensure you are found in both general and niche markets.

• Social Media Ads: "Boosting" a post may seem like an easy option when you are on the IG account but these don't always convert as well as going through Facebook Manager.