We all get busy. It doesn’t matter what you do for a living. The electrician’s house has wires all over it, the marketing firm is silent. We are all wrapped in the day to day. It is important that we all take a moment to pause to think about what excites us, what got us here. This is that spot for us.
Much of what we anchor to, what we like and who we are, can be defined by small (or large) moments in our story. Most of what I like and who I am, connects to books. I lived with my aunt and uncle in the summers and on winter breaks. On one stretch I had forgotten to bring books with me and ended up reading a books called ‘Linnea in Monet's Garden’ while sitting at a bay window my uncle made when renovating the house.
Read MoreIf you’ve scrolled through TikTok lately, and your algorithm is anywhere close to mine, you’ve probably seen this word, de-influencing. What is it? Where did it come from? I have (some) answers. Let’s start off by saying social media has become the place to influence anyone to buy anything, and I mean anything.
Read MoreHappy 2023,
You’ll see on this year’s updated data sheet, that there is one number we can’t ignore. One number that had us triple checking because it seemed entirely impossible. Google’s increase of 8.5 billion searches per day has me in two states…
Read MoreI don’t know about you, but I LOVE TikTok. Yes, we post on TikTok for some clients, but I’m talking about my time scrolling. Hours and hours of scrolling. That’s where this series comes in. I save so many videos, why not share those with you? Welcome to #tiktalkwithamanda.
Read MoreHow many Instagram and/or TikTok purchases did you make for Christmas gifts this year? Are they 50%+ of your unique finds for friends and family? Many of us can easily say that we use Social Media as our shopping tool. Can ads be annoying? Sure. But… How convenient is it to walk down a “mall” of stores specifically tailored to you?
Read MoreHow do you choose a business name? Anastasia chats with Architectural Digest to explore this topic with other marketers and branding specialists.
Read MoreA lifetime, as they say, is marked by the people we meet and the moments we share. It isn’t the accumulation of stuff or objects. It is the collection of laughter, of tears, and connections.
Read MoreIt is National Poetry Month. It is also the month Vividmark turns 6. I know most companies celebrate anchor anniversaries as milestones but this one, in the midst of so much change in my life and the world, feels particularly big.
Read MoreMaybe I pulled a little Saved by the Bell from my subconscious when creating this random response to the way I feel connection is at right now. We feel close to one another, like we are sharing fries at a diner but we don't have the intimacy created when you are close enough to know what is in someone's locker.
Read More#DigitalLearningDay is here. Let's use this as a chance to enhance the skills that all businesses need, no matter your size or expertise.
How does digital learning enhance employee productivity? Just as we have seen in the last two years, unlike traditional forms of training, digital learning lets employees determine the time and place where they want to learn.
Read MoreI have been mulling over this year’s Thrival Guide numbers, contemplating what it means and what it could mean… not only for our marketing plans but the human condition.
Truth is, marketing is the exploration of the human condition…the evolution of how we feel and respond.
Read MoreTo compete, you can’t hide from social media. Not only does Google crawl social media platforms (and doesn’t care how many followers you have!), users increasingly use social media in their business research:
94 percent of executives use LinkedIn as a source for content
69 percent of adults use Facebook
Tips and tricks on getting to know your audience better is one of the most lively conversations among marketing professionals. Why? Well we need to know who we appeal to and why. Otherwise messages will be drowned out in the sea of never ending content. Once you have established a target audience, you will be able to craft messages to which your audience will be most receptive.
Read MoreWhen approaching Branding our goal is always to look at the journey the client has been on and the journey in front of them. Each branding program is uniquely designed for the core spirit of the company/owners/employees and of course their target audience.
Read MoreLocation, location, location isn’t just for real estate. It’s a critical element of many Google searches:
97 percent of consumers read reviews of local businesses
33 percent of mobile searches are related to location
Internet searches are the new word of mouth:
Google has more than 246 million unique US visitors (that’s 75 percent of the US population)
There are 5.6 billion Google searches each day
57 percent of users won’t recommend businesses with poorly designed mobile websites
In 2020 we all moved as fast as we could, to adapt to an ever-changing set of challenges. We did what we needed to do to survive, but it forced everyone into a reactionary role.
Data gives you the ability to create marketing plans that are flexible. You probably have a plan set for this year but use the last month to gauge if it is flexible enough to adjust to changing conditions.
Read MoreYou’ve got a logo that knocks your socks off. A color palette that is spot-on. A catchy tag line and a compelling pitch. Lists of top keywords and hashtags. But how much time did you spend considering… FONTS?
Probably not enough.
Read MoreIn celebration of the International Women’s Day and Women’s History Month, here are some of our favorite children’s books and art books that celebrate women.
Read MoreCurious as to what your competition is advertising on Facebook? Looking for ideas? Follow these steps and you can look at any active ads by any of your competitors.
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